How We Work
We'd love to help you develop your aspirational brand and solid business with sustainable commercial growth
We are the world’s only strategic consultancy to take a holistic and expansive approach to building high-end and luxury independent brands and businesses, focusing on the creative leadership at the helm.
Whether you are an established brand, a scale up or at the beginning of your business journey, we concentrate on what we are best at: developing aspirational brands through market-leading brand strategy and development – combined with sustainable commercial growth.
Creative Vision — Luxury Strategy — Stable growth
We see ourselves as your leadership partner through this process. Our first step is to fully understand what it is you are trying to achieve, before mapping out where you are now and how to get where you want to be.
We focus on optimising these three areas:
Across operations, commercial & product strategy; balancing halo brand building with offer accessibility to secure business longevity.
Identifying target market for growth, brand heritage and positioning – distilling a clear DNA to be woven through the full brand experience internally and externally.
Through rich world-building and focused marketing activity. Includes creative direction and storytelling, underpinned by luxury qualifiers across all touchpoints; partnership/ relationship direction to build credibility across industry (collaborations, high-end media, industry gatekeepers, HNW audiences, trade orgs etc).
We can work with either your internal teams and existing agencies or introduce you to our expert network as needed.
We will steer the key activity we have mapped out for your brand and business growth, working with you until your brand and business are in the position we set out from the start. We also offer ongoing Strategic Advisory as needed.